旅游者“拼團”行為研究

摘要：隨著旅游業(yè)的發(fā)展、游客消費模式的變化和旅行經(jīng)驗的成熟，散客旅游已成為旅游業(yè)的發(fā)展趨勢，“拼團”出游也因此逐漸成為旅游者出游的新形式。本文通過對旅游者“拼團”行為的產(chǎn)生原因及優(yōu)劣勢的分析，探討了如何推進“拼團”行為良性發(fā)展、構建旅行社與旅游者之間的和諧與共贏關系，并對“拼團”行為的發(fā)展做出了展望。
關鍵詞：旅游者網(wǎng)上拼團旅游市場
Abstract:With the maturity and the prosperous development of tourism,FIT will become the necessary trend in the development of tourism.Meanwhile the change in consumption patterns of tourists and the maturity of travelling experience will also continue to promote the development of FIT.The spontaneously.Associated travelling will gradually become a new style.this paper make thoughts and comments on how to promote its positive development and construct harmonious and win?win relationship between travel agency and tourist by analysing the cause and its advantages and disadvantages.In the end,this paper also makes some prospect about the FIT development.
Keywords:TouristOnline Associated Travelling Tourism market

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