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事件旅游的發(fā)展初探
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事件旅游的發(fā)展初探
摘要：近年來，事件旅游在世界旅游的發(fā)展中受到越來越多的關(guān)注，進(jìn)而成為西方旅游學(xué)界研究的熱點(diǎn)之1。國外對事件旅游發(fā)展的研究成果比較顯著，其研究文獻(xiàn)對未來事件旅游的研究都具有極大的參考價(jià)值。而在我國國內(nèi)對事件旅游的研究才剛剛開始。通過對國際和國內(nèi)事件旅游發(fā)展現(xiàn)狀的介紹，對事件旅游的發(fā)展態(tài)勢有了進(jìn)1步的了解。以歷屆奧運(yùn)會(huì)為例，分析了事件旅游對旅游業(yè)的影響。根據(jù)我國事件旅游存在的問題，對發(fā)展我國的事件旅游提出了對策。
關(guān)鍵詞：事件旅游 ；奧運(yùn)會(huì) ；旅游營銷
Study on the Development of Event Tourism
Abstract: In recent year, event tourism has attracted more and more attention in the development of tourism of the world, therefore it become one of the most hot point in the research of western country .The research results to event tourism is quite remarkable in foreign country ,its research literature will all have the enormous reference. As a new researches area in our country ,event tourism is just on the beginning. This article through introduce the present situation of future event tourism overseas and domestic ,it get further understanding of the development situation .Then take all the previous Olympic games as the example ,has analyzes event tourism influence to the tourism . According to the existence question in our country, to propose the Countermeasure of event tourism development in our country .
Key words: Event tourism; Olympic Games; Tourism Marketing
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