論《遭風(fēng)遇盜致奇贏讓本還財成巨富》中的商人

摘 要

楊百萬、秦世良、秦世芳是清代李漁的作品《連城璧》中第6回《遭風(fēng)遇盜致奇贏　讓本還財成巨富》里的主要商人，他們身上都具有作為商人的1般特征，都希望通過經(jīng)商來獲得利益，實(shí)現(xiàn)自己的發(fā)財夢想。楊百萬依靠漂洋過海賺來百萬家資，他了解“財從險中求”的道理，敢于拼搏，敢于冒風(fēng)險，因此他能把放債生意也做得如魚得水。秦世良忠厚老實(shí)的性格和誠實(shí)守信的為人態(tài)度是他從1儒生成功轉(zhuǎn)變?yōu)樯倘说膬?nèi)在條件；外部條件則有楊百萬在資金上的鼎力支持。而秦世芳，在經(jīng)商上勇于拼搏、敢于闖蕩、重義輕利以及對市場的獨(dú)特見解是他發(fā)財致富的重要條件。作為深受傳統(tǒng)文化影響的中國古代商人，他們身上具有傳統(tǒng)商人的共同特點(diǎn)，但是，他們在經(jīng)商的過程中又并不完全按照傳統(tǒng)模式去行事，甚至某些思想突破了傳統(tǒng)文化觀念。這些方面都值得我們?nèi)シ治龊脱芯俊?br/>關(guān)鍵詞：商人；冒險意識；誠信；財上分明

ABSTRACT

Yang Baiwan, Qin Shiliang and Qin Shifang were the main merchantmen of the book "Valuable Jade" in the sixth chapter Businessmen in Insisting and Winning, A Story about to be a Reichmann which was wroten by Tsing Dynasty Author Li Yu. Each of them had the normal characters as a business man earning benifit by trade, and would to be a moneybags. Yang Baiwan earned his first million from oversea. He knew the truth that money comes from adventure, He struggled and took risks. Thus he even knew how to be a good render. Qing Shiliang was loyal and frank. His attitude was an important internal condition which make him rich and he also has an Exterior condition, funds from Yang Baiwan. Qin Shifang was not only studious but also righteous. Qua the antiquity merchantmen of China, they had the same trait but they didnt running their own business the same way, even broke through the tradition culture.. This was which we should analyze and research.
Key words: Merchantman; Adventure consciousness; Credit; Clearly in finace

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