英國(guó)論文提綱

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　　Dissertation

　　Introduction

　　英國(guó)論文提綱Chapter 1: Literature Review

　　Semiotics

　　1. Bignell J (2002) Media Semiotics: an introduction

　　2. Chandler. D (2003) Semiotics

　　Advertising

　　1. Williamson J (1995) Decoding Advertisements: ideology and meaning in advertising

　　2. Fowles. J (1996) Advertising and Popular Culture

　　3. Myers. G (1999) AD Worlds

　　4. Messaris . P (1997) Visual Persuasion

　　5. Cook G(2001) The Discourse of Advertising

　　6. Goldman R(1995)Reading ADS Socially

　　7. George E.Belch and Michael A.Belch (2007) Advertising and promotion: McGraw-Hill Irwin[page170-171]

　　8. Corrigan, P.(2003) The sociology of consumption: Oxford Press [Page 72-75]

　　9. Belch,G.(2007)Advertising and promotion

　　10. Mackay, Hugh(1997) Consumption and everyday life

　　11. Hirst, I. R. C, Reekie, W. Duncan(1977) The Consumer society

　　Feminism

　　1. Mac an Ghaill(2007) Gender, culture, and society : contemporary femininities and masculinities

　　2. Gagnon, John H, Simon, William (2005)Sexual conduct : the social sources of human sexuality, 2nd Edition

　　3. Evans J (1996)Feminist Theory Today

　　4. Schiebinger L (2000) Feminism and The body

　　5. Nava M (2002) Changing Cultures: Feminism, Youth and Consumerism

　　6. Mcrobbie A (2009) The aftermath of Feminism

　　7. Mcrobbie A (1998) Postmodernism and Popular Culture

　　Chapter 2: Methology

　　1. Semiotics

　　Sample:

　　FiFi UK Fragrance Awards 2010

　　Woman fashion magazines: Vogue, Glamour, Harper’s Bazaar, Elle, Cosmopolitan

　　1. Coco Mademoiselle by Chanel (Fragrance of Decade)

　　2. Flora by Gucci (Best New Fragrance Print Advertisement)

　　3. Rose The One by Dolce & Gabbana (people’s choice)

　　4. Lola by Marc Jacobs (Best New Prestige Female Frangrance)

　　2. Questionnaires

　　30 copies done

　　Age: 20- 25

　　Gender: Female

　　Chapter 3: Analysis and Findings

　　Chapter4 conclusion

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