- 相關(guān)推薦
牛鞭效應(yīng)的影響因素及其應(yīng)對(duì)策略探討提綱
摘 要
牛鞭效應(yīng)是供應(yīng)鏈中一類(lèi)典型的、由不確定性導(dǎo)致的復(fù)雜現(xiàn)象。它是供應(yīng)鏈中成員理想行為導(dǎo)致的，是一種需求變異放大現(xiàn)象，信息傳遞時(shí)因無(wú)法實(shí)現(xiàn)共享而產(chǎn)生扭曲，這種信息放大現(xiàn)象在圖形上很像一根甩起的趕牛鞭，根部（最下游客戶(hù)端)只要發(fā)生輕微抖動(dòng)，就會(huì)引起末梢（原始供應(yīng)商端）較大的波動(dòng)，牛鞭效應(yīng)可以使節(jié)點(diǎn)成員蒙受損失，削弱整體競(jìng)爭(zhēng)力。
牛鞭效應(yīng)對(duì)企業(yè)的效益甚至整個(gè)國(guó)家的經(jīng)濟(jì)會(huì)造成嚴(yán)重的影響，多年來(lái)一直受到人們的關(guān)注。減小供應(yīng)鏈中的牛鞭效應(yīng)是實(shí)現(xiàn)供應(yīng)鏈管理的關(guān)鍵，也是提升供應(yīng)鏈企業(yè)競(jìng)爭(zhēng)力的有效方式之一。
本文在總結(jié)前人研究結(jié)果的基礎(chǔ)上，集中闡述了供應(yīng)鏈管理、牛鞭效應(yīng)的相關(guān)概念及內(nèi)涵，對(duì)牛鞭效應(yīng)產(chǎn)生原因從系統(tǒng)原因和技術(shù)原因兩個(gè)層面進(jìn)行了深刻的分析，在此基礎(chǔ)上討論并研究了牛鞭效應(yīng)對(duì)供應(yīng)鏈管理以及國(guó)民經(jīng)濟(jì)造成的危害，并就如何弱化牛鞭效應(yīng)提出了個(gè)人的看法。
本文從供應(yīng)鏈管理的角度進(jìn)行了概括分析。全文共分為四個(gè)部分：措施做了展望和分析。
本文的創(chuàng)新是要體現(xiàn)在從系統(tǒng)和技術(shù)兩個(gè)方面綜合分析牛鞭效應(yīng)的產(chǎn)生原因，并在此基礎(chǔ)上討論分析了牛鞭效應(yīng)的弱化措施，如信息共享系統(tǒng)，大規(guī)模定制策略，戰(zhàn)略同盟等等。
關(guān)鍵詞：供應(yīng)鏈管理；牛鞭效應(yīng)；信息共享系統(tǒng)；供應(yīng)商管理庫(kù)存
Abstract
The Bullwhip Effect is a typical things in the supply chains, which is caused by the uncertainty complex situation. It is resulted from the members of the supply chains.
The Bullwhip Effect is effected in the enterprise or even the whole national economy. How to decrease the Bullwhip Effect of the supply chain is a key to the supply chain managment, also is an importaint way to enhance competitiveness of enterprises in the supply chain.
The paper focuses on asset the Bullwhip Effect and supply chain managment, and its related concept and connotation. It analyses system reasons and technical reasons.Based on that, this paper disgusts and studies the harm of Bullwhip Effect to supply chain managment and national economy. And then put the personal views of how to weaken the Bullwhip Effect.
This article is fixed on the supply chain management. And it contains four parts: the first part discussed the system reasons and technical reasons to the Bullwhip Effect; the second part analysis the harms to the supply chain management and national economy from both the macro and micro; the third part arising the ways of how to weakening the effects of the Bullwhip Effect. Finally making the outlook and analysis of weakening the Bullwhip Effect.
The main innovation in the paper is reflected in analyseing the system reasons and technical reasons of the Bullwhip Effect, and then analysis the weakening measures of the Bullwhip Effect,such as mass customization,strategy strategic alliance, information-sharing systems and so on.
Key words: Supply Chain Management；Bullwhip Effect；Information-sharing Systems；Vinder Management Inventory
更多相關(guān)推薦：畢業(yè)論文 應(yīng)屆生求職
【牛鞭效應(yīng)的影響因素及其應(yīng)對(duì)策略探討提綱】相關(guān)文章：
試析高職生職業(yè)決策困難的影響因素及應(yīng)對(duì)措施分析08-24
林業(yè)經(jīng)濟(jì)發(fā)展差異性及其影響因素論文04-20
我國(guó)適婚戶(hù)籍人口二胎生育意愿及其影響因素的論文04-28
淺談廣告效應(yīng)與消費(fèi)心理的論文提綱05-02
痰標(biāo)本質(zhì)量的影響因素及對(duì)策05-09
影響大學(xué)生學(xué)習(xí)效率的因素05-28
影響體育教學(xué)中師生交往的因素05-15