商務(wù)英語(yǔ)談判技巧：如何用英語(yǔ)討論底線
以下內(nèi)容由應(yīng)屆畢業(yè)生商務(wù)英語(yǔ)網(wǎng)站小編以工作中常見(jiàn)的銷(xiāo)售人員與客戶(hù)的情景對(duì)話場(chǎng)景以及員工間談判情境為例，向大家展示在職場(chǎng)中的談判技巧以及如何用英語(yǔ)和對(duì)方討論自己的底線。
Dialogue 1
A: Is there any way you can cut us a better deal on your wholesale price for this order?
B: We did the best that we could to give you a low price. Did you get our latest estimate?
A: Based on the estimate you gave us, by the time we figure in transportation and other expenses, our profit is shot. With the offer you’ve given us, we’re making next to nothing. Can’t you do any better?
B: I’ve already given you a discount of 20% off of what we normally charge… if I go any lower, we’ll have loss on the project. I really want to work with you on this, but we’ve already gone as low as we could go.
A: To be honest… Our budgeted cost can’t exceed more than $150 dollars per unit. That’s our bottom line. If you can meet that price, you will get a deal. Otherwise…
B: I’ll say that… I’ll go over the numbers again with our financial team and see what I can do. I can’t give you any guarantees, but I’ll try.
Dialogue 2
A: You’ve got the email with all the specifications for the project from us, we’ll be accepting bids until noon on Tuesday, if you have any questions in the meantime, please let me know…
B: Actually, I do have a question. We’d like to know what you had in mind for a budget on this project. We’re hoping to put together a really competitive bid, but at the same time, we’d like to hit your target price too.
A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that price is a weighty consideration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting company.
B: Do you have any price range? Is there any way you can give me some ideas of which direction to go, or how high is too high?
A: We are just looking for a reasonable price according to the specifications in our project blueprint. That’s all I can say.
學(xué)會(huì)迂回是談判中非常重要的一項(xiàng)技能，而選擇何時(shí)亮出自己的底線也需要大家在職場(chǎng)中多年的.實(shí)踐和學(xué)習(xí)才能夠靈活地掌握。而口語(yǔ)也需要大家每天的練習(xí)才能夠說(shuō)的像native speaker一樣流利。
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