10招讓客戶(hù)馬上購(gòu)買(mǎi)你的產(chǎn)品
You sent out the best direct mail piece you've ever seen. Your catalog belongs in the Smithsonian. Your brochure is so great you framed it and put it next to the pictures of your kids.
你寄出了最棒的明信片，你的目錄冊(cè)屬于斯密斯。你的小冊(cè)子很精致了，所以你將它裱起來(lái)和自己孩子的相片放在一起。
So why aren't you getting sales?
但是，為什么你的產(chǎn)品銷(xiāo)售不了呢？
Take a look at your call to action. With any advertising materials, it's crucial that you get potential customers to act. Now!
看看你的宣傳方式吧。不管你用什么樣的廣告方式，重要的是讓潛在的客戶(hù)馬上購(gòu)買(mǎi)你的產(chǎn)品。
Use the following techniques to create a call to action that will have your phones ringing off the hook and your profits reinventing your sales graphs:
使用以下的技巧來(lái)宣傳的話(huà)，可以讓你的電話(huà)響個(gè)不停，并改寫(xiě)你的收益圖表：
Give a Deadline for Ordering
People want to get in on a good deal. If your price is going up on a specific date, let your customers know. They'll want to buy before your product's price increases.
人們都想以最優(yōu)惠的價(jià)格買(mǎi)到最好的東西。如果你的價(jià)格會(huì)在一個(gè)特定的日期后增長(zhǎng)的話(huà)，要通知你的客戶(hù)。他們會(huì)想在你漲價(jià)之前購(gòu)買(mǎi)你的`產(chǎn)品。
Establish a Trial/Introductory Period
建立一段實(shí)驗(yàn)/介紹期
Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial/introductory period.
實(shí)驗(yàn)階段是開(kāi)發(fā)新客戶(hù)的最佳途徑。在此期間提供優(yōu)惠，額外的服務(wù)或者低價(jià)。
Free Gift
免費(fèi)禮物
Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.
沒(méi)有什么能比免費(fèi)禮物更吸引客戶(hù)了。作為額外的訂購(gòu)激勵(lì)，為購(gòu)物的前100位或1000位的顧客提供免費(fèi)產(chǎn)品。
"No Risk" Trial
“無(wú)風(fēng)險(xiǎn)”實(shí)驗(yàn)
People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
客戶(hù)都想確認(rèn)如果他們對(duì)你的產(chǎn)品或服務(wù)不滿(mǎn)意的話(huà)是否可以不用承擔(dān)任何風(fēng)險(xiǎn)。讓新客戶(hù)知道在試驗(yàn)期間他們可以無(wú)條件取消訂單。
為訂購(gòu)確定一個(gè)時(shí)限
We've all received some sort of promotional material that has a deadline for ordering. The offer could end on that date.
我們都收到過(guò)限時(shí)訂購(gòu)的宣傳單。這樣的銷(xiāo)售活動(dòng)會(huì)在那個(gè)日子結(jié)束。
Or you could use the deadline in conjunction with an upgrade or free gift. For example, order by the 15th and receive....
或者你可以給在限時(shí)前購(gòu)買(mǎi)的客戶(hù)提供免費(fèi)升級(jí)服務(wù)或免費(fèi)禮品。如，在15號(hào)之前購(gòu)買(mǎi)的話(huà)會(huì)收到……
Also, try to make the cut off date in the same month as your materials will be received. That way, your potential customers know they only have a limited time to respond and they won't fall victim to the "I'll do it later" syndrome.
另外，要把結(jié)束的日期定在宣傳的當(dāng)月。這樣做的話(huà)，你的潛在客戶(hù)就會(huì)意識(shí)到他們有的購(gòu)買(mǎi)時(shí)間是有限的，也不會(huì)產(chǎn)生“我以后再買(mǎi)”的想法了。
Advise of a Price Increase
標(biāo)出價(jià)格會(huì)上漲
People want to get in on a good deal. If your price is going up on a specific date, let your customers know. They'll want to buy before your product's price increases.
人們都想以最優(yōu)惠的價(jià)格買(mǎi)到最好的東西。如果你的價(jià)格會(huì)在一個(gè)特定的日期后增長(zhǎng)的話(huà)，要通知你的客戶(hù)。他們會(huì)想在你漲價(jià)之前購(gòu)買(mǎi)你的產(chǎn)品。
Establish a Trial/Introductory Period
建立一段實(shí)驗(yàn)/介紹期
Trial periods are a great way to get new customers. Offer a special deal, extra service or a lower price during your trial/introductory period.
實(shí)驗(yàn)階段是開(kāi)發(fā)新客戶(hù)的最佳途徑。在此期間提供優(yōu)惠，額外的服務(wù)或者低價(jià)。
Free Gift
免費(fèi)禮物
Nothing attracts new customers like free gifts. As an added incentive for ordering, offer your free gift to the first 100 or 1000 people that respond.
沒(méi)有什么能比免費(fèi)禮物更吸引客戶(hù)了。作為額外的訂購(gòu)激勵(lì)，為購(gòu)物的前100位或1000位的顧客提供免費(fèi)產(chǎn)品。
"No Risk" Trial
“無(wú)風(fēng)險(xiǎn)”實(shí)驗(yàn)
People want to know there's no risk involved if they're not satisfied with the product/service. Let new customers know they can cancel for any reason before the trial period expires.
客戶(hù)都想確認(rèn)如果他們對(duì)你的產(chǎn)品或服務(wù)不滿(mǎn)意的話(huà)是否可以不用承擔(dān)任何風(fēng)險(xiǎn)。讓新客戶(hù)知道在試驗(yàn)期間他們可以無(wú)條件取消訂單。
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