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職稱(chēng)英語(yǔ)考試綜合類(lèi)補(bǔ)全短文
在學(xué)習(xí)和工作中，我們最熟悉的就是試題了，借助試題可以更好地考核參考者的知識(shí)才能。你知道什么樣的試題才是規(guī)范的嗎？下面是小編整理的職稱(chēng)英語(yǔ)考試綜合類(lèi)補(bǔ)全短文試題，歡迎閱讀與收藏。
試題一
Public relations is a broad set of planned communications about the company, including publicity releases, designed to promote goodwill and a favorable image.1
1 Since public relations involves communications with stockholders,financial analysts,government officials,and other noncustomer groups,it is usually placed outside the marketing department,perhaps as a staff department or outside consulting firm reporting to top management.This organizational placement can be a limitation because the public relations department or consultant will likely not be in tune with2 marketing efforts. 2 Although the basic purpose of public relations is to provide positive influence on the public image,this influence generally may be less than that provided by the other components of the public image mix.
3 Publicity on the other hand should not be divorced from the marketing department4,as it can provide a useful adjunct to5 the regular advertising.
4The point we wish to emphasize is that a firm is deluding itself if it thinks its public relations function,whether within the company or an outside firm,can take care of public image problems and opportunities. 5 Many of these have to do with the way the firm does business7,such as its product quality,the servicing and handling of complaints,and the tenor of the advertising.Public relations and directed publicity may help highlight favorable newsworthy events,and may even succeed in toning down the worst of unfavorable publicity,but the other components of the public image mix create more lasting impressions.
詞匯：
goodwill n.(1)信譽(yù)(2)善意友好(3)愿意,樂(lè)意
overtone n.聯(lián)想;暗示;次要的作用(或意義);弦外之音
noncustomer group非顧客集團(tuán)
delude vt.欺騙,哄騙
consulting firm咨詢(xún)公司
newsworthy adj.有新聞價(jià)值的
注釋?zhuān)?/strong>
1. …designed to promote goodwill and a favorable image.
……旨在提高信譽(yù),樹(shù)立一個(gè)良好形象。
2.in tune with：與……協(xié)調(diào),與……一致。例如：
The price of gold coins fluctuates in tune with commodities.
金幣的價(jià)格隨商品漲落。
3.be in the form of：是(或有)……形式(或形狀)。例如：
Gold was found in the ancient tomb in the form of bars.
在古墓中發(fā)現(xiàn)了鑄成金條的黃金。
4. Publicity on the other hand should not be divorced from the marketing department
另一方面,宣傳也不能脫離營(yíng)銷(xiāo)部門(mén)……
5. a useful adjunct to…：對(duì)……的有用的補(bǔ)充
6.downright ill-advised：十分不明智
7.Many of these have to do with the way the firm does business.
這些因素很多與公司做生意的方法有關(guān)。
練習(xí)：
A Publicity may be in the form of3 news releases that have favorable overtones for the company initiated by the public relations department.
B Furthermore,not all publicity is initiated by the firm;some can result from an unfavorable press as a reaction to certain actions or 1ack of actions that are controversial or even downright ill-advised6.
C Publicity then is part of public relations when it is initiated by the firm,usually in the form of press releases or press conferences.
D Many factors impact on the public image.
E It surely causes heavy losses to the company.
F Poor communication and no coordination may be the consequences.
答案：1.C 2.F 3.A 4.B 5.D
試題二
GGrowing cooperation among branches of tourism has proved valuable to all concerned. Government bureaus, trade and travel associations, carriers and properties are all working together to bring about optimum conditions for travelers.
Travel operators, specialists in the field of planning, sponsor extensive research programs. They have knowledge of all areas and all carrier services, and they are experts in organizing different types of tours and ____(1)____. They distribute materials to agencies, such as journals, brochures and advertising projects. They offer familiarization and workshop tours ____(2)____.
Tourist counselors give valuable seminars to acquaint agents with new programs and techniques in selling. In this way agents learn ____(3)____ and to suggest different modes and combinations of travel - planes; ships, trains, motorcoaches, car-rentals, and even car purchases.
Properties and agencies work closely together to make the most suitable contracts, considering both the comfort of the clients and their own profitable financial arrangement. Agencies rely upon the good services of hotels, and, conversely, ____(4)____, to fulfill their contracts and to send them clients.
The same confidence exists between agencies and carriers, ____(5)____. Carriers are dependent upon agencies to supply passengers, and agencies are dependent upon carriers to present them with marketable tours. All services must work together for greater efficiency, fair pricing and contented customers.
A including car-rental and sight-seeing services.
B so that in a short time agents can obtain first-hand knowledge of the tours.
C in preparing effective advertising campaigns
D as a result tourism is flouring in all countries
E hotels rely upon agencies
F to explain destinations
KEYS: CBFEA
PASSAGE 2
Death control
AA ve
試題三
Fields across Europe are contaminated with dangerous levels of the antibiotics given to farm animals. The drugs, which are in manure sprayed onto fields as fertilizers, could be getting into our food and water, helping to create a new generation of antibiotic-resistant “superbugs”.
The warning comes from a researcher in Switzerland who looked at levels of the drugs in farm slurry. ___1____.
Some 20,000 tons of antibiotics are used in the European Union and the US each year. More than half are given to farm-animals to prevent disease and promote growth. ___2___.
Most researchers assumed that humans become infected with the resistant strains by eating contaminated meat. But far more of the drugs end up in manure than in meat products, says Stephen Mueller of the Swiss Federal Institute for Environmental Science and Technology in Dubendorf.____3____
With millions of tons of animals manure spread onto fields of crops such as wheat and barley each year, this pathway seems an equally likely route for spreading resistance, he said. The drugs contaminate the crops, which are then eaten. ___4____
Mueller is particularly concerned about a group of antibiotics called sulphonamides. ____5___His analysis found that Swiss farm manure contains a high percentage of sulphonamides; each hectare of field could be contaminated with up to 1 kilogram of the drugs. This concentration is high enough to trigger the development of resistance among bacteria. But vets are not treating the issue seriously.
There is growing concern at the extent to which drugs, including antibiotics, are polluting the environment. Many drugs given to humans are also excreted unchanged and are not broken down by conventional sewage treatment.
練習(xí)：
A. They do not easily degrade or dissolve in water.
B. And manure contains especially high levels of bugs that are resistant to antibiotics, he says.
C. Animal antibiotics is still an area to which insufficient attention has been paid.
D. But recent research has found a direct link between the increased use of these farmyard drugs and the appearance of antibiotic-resistant bugs that infect people.
E. His findings are particularly shocking because Switzerland is one of the few countries to have banned antibiotics as growth promoters in animals feed.
F. They could also be leaching into tap water pumped from rocks beneath fertilized fields.
標(biāo)準(zhǔn)答案： E,D,B,F,A
試題四
Do you have difficulty reading in class? If so, a special reading program that helps match sounds with letters could speed up your brain.
At least one out of every five elementary school students in the US has trouble learning to read, even when the students are good at other subjects._________ (46)
Researchers from Yale University, US, studied a group of children from New York and Connecticut State. As part of the study, 37 struggling readers received special tutoring.
Every day, instructors worked with them on recognizing how written letters represent units of sound called phonemes (音素). _________(47)
By the end of the school year, these children could read faster than before. They also made fewer mistakes, and understood more of what they read than they could earlier in the year.
As part of their study, the researchers used a special machine to take action photos of the students brains. _________(48) This is the same part of the brain that becomes active when good readers read. This activated brain area appears to include a structure that helps people recognize familiar written words quickly. In lower level readers, this structure remains inactive.
A year later, the brain structure was still working hard in the students who had gone through the special tutoring, and they continued to do well in reading tests._________ (49) However, some researchers still doubt the study. _________ (50)
A. Many adults are interested in matching sounds with letters.
B. The students also practiced reading aloud and spelling.
C. The biggest challenge for many of these kids, scientists say, is matching sounds with letters.
D. Another group in the study who went through a more traditional reading program didnt show the same progress.
E. The pictures showed all increase in activity in the back of the brain on the left side.
F. They believe that reading without making any noise or linking words to sounds is more efficient.
試題答案及解析
46.C。文章的題目是：用較快的速度閱讀。第二段的第一個(gè)句子說(shuō)的是：在美國(guó)五個(gè)小學(xué)生中至少有一個(gè)在學(xué)習(xí)閱讀方面有困難，雖然這些學(xué)生其他科目都不錯(cuò)。這是一個(gè)總的說(shuō)明，接著的句子應(yīng)該具體說(shuō)明。C就是進(jìn)一步的說(shuō)明：科學(xué)家說(shuō)，這些孩子中的許多人的最大困難是如何使得讀音和字母對(duì)應(yīng)起來(lái)。
47.B。第四段的第一句話(huà)說(shuō)的是：每天老師幫助他們弄懂字母是如何表達(dá)被稱(chēng)做音素的語(yǔ)音單位的。但光弄懂是不夠的，還需要實(shí)踐。所以選B：學(xué)生還練習(xí)朗讀和拼寫(xiě)。
48.E。第六段說(shuō)的是：作為研究的一部分，研究人員用一個(gè)特殊的機(jī)器拍攝學(xué)生大腦運(yùn)動(dòng)的照片。B說(shuō)的是：照片顯示左大腦后部的活動(dòng)增加了。
49.D。倒數(shù)第二段的第一句講的是試驗(yàn)組的情況。D講的是用傳統(tǒng)方法的情況，放在一起可以構(gòu)成對(duì)比，很連貫。
50.F。最后一段的第一句說(shuō)的是：然而，有些研究人員仍然不太相信這一研究。從提供的選項(xiàng)中的第一個(gè)詞組可以看出，只有F是合適的，因?yàn)樗钠鹗荚~是They，指some researchers。
試題五
Gross profit is the difference between what a business firm sells its product for and what it costs to produce that product. The merchant buys $200，000 worth of merchandise during the year and sells it for $270，000. His gross profit is $70，000. The percentage difference between his cost and the selling price is 35 percent， and he calls this markup.
Entrepreneurship is directly responsible for production. The business person （entrepreneur） takes a cue from consumers in deciding what they want - or， in the case of a new product， __1__.
Profit means different things to different people. According to some public opinion polls， many people are not sure what it is， but they are sure __2__. Workers may look at profit as an unfairly large payment to the entrepreneur that deprives them of a higher wage. The business person thinks of profit __3__. During negotiations before the settlement of the second baseball strike in August， 1985， the Players‘ Association claimed the owners had made profits of $91 million， an accounting firm said owner profits were $43 million， and the owners insisted they had lost $9 million. The truth was that all three were correct. The disparity in the figures was due to the fact that each group was defining profit differently. Let us now see if we can develop a more exact definition of what profit is.
Net profit is __4__——rent，wages，and interest-and setting aside money to allow for the loss due to depreciation （wearing out） of capital. Our merchant has to subtract from his gross profit his payments for rent （$6，000）， wages （$20，000）， interest on money borrowed （$1，000）， repairs and upkeep （$1，000）， taxes （$1，000）， electricity and other expenses $1，000. Expenses for operating the business come to $30，000. Gross profit is $70，000， and net profit is $40，000.
Economists have a narrower definition of what constitutes profit. They are concerned with payment for all the resources that have gone into production， __5__， like those listed above， or from inside the business.
Exercise：
A what profit really means
B it is too large and represents too much of the consumer‘s dollar
C whether they come from outside the business
D as the difference between total revenue and total cost
E what the business person has left after paying expenses
F what they might want
參考答案：DBECA
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