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2017芝華士父親節(jié)文案
廣告文案專家廣告文案有兩層含義：一是為產(chǎn)品而寫下的打動(dòng)消費(fèi)者內(nèi)心，甚至打開消費(fèi)者錢包的文字;二是專門創(chuàng)作廣告文字的工作者，簡稱文案。下面是YJBYS小編整理的芝華士父親節(jié)文案，希望對(duì)你有幫助!
這篇廣告文案的作者叫David Abbott。關(guān)于David Abbott，起碼我沒有在百度上看到直接的人物介紹。比較多的是一篇關(guān)于其的人物訪談。
于是我可以明確的是：David Abbott，當(dāng)代文案大師，已于1998年退休完全離開廣告界。不用計(jì)算機(jī)，但是寫很棒的文案�，F(xiàn)在用很充裕的時(shí)間在計(jì)算機(jī)上敲小說，幾經(jīng)修改，自得其樂。以及，應(yīng)該是一位睿智而且可愛的老者。
在其退休了多年之后，才在不經(jīng)意中看到了他的一篇作品，或許是相當(dāng)有名的其中之一，關(guān)于CHIVAS的一篇父親節(jié)文案。
Google或者Yahoo的在線翻譯均凌亂到不可思議的地步，甚至于超過了當(dāng)初寫畢業(yè)論文用到時(shí)的詭異程度。于是再一次理解為什么有那么多人傾心于原裝原版。所以看原文就好，因?yàn)檎娴牟换逎娴暮芎美斫狻?/p>
原文見下，以及網(wǎng)上搜到的一篇翻譯。
【原文】
Because I've known you all my life
Because a red Rudge bicycle once made me the happiest boy on the street
Because you let me play cricket on the lawn
Because you used to dance in the kitchen with a tea-towel round your waist
Because your cheque book was always busy on my behalf
Because our house was always full of books and laughter
Because of countless Saturday mornings you gave up to watch a small boy play rugby
Because you never expected too much of me or let me get away with too little
Because of all the nights you sat working at your desk while I lay sleeping in my bed
Because you never embarrassed me by talking about the birds and the bees
Because I know there's a faded newspaper clipping in your wallet about my scholarship
Because you always made me polish the heels of my shoes as brightly as the toes
Because you've remembered my birthday 38 times out of 38
Because you still hug me when we meet
Because you still buy my mother flowers
Because you've more than your fair share of grey hairs and I know who helped put them there
Because you're a marvellous grandfather
Because you made my wife feel one of the family
Because you wanted to go to McDonalds the last time I bought you lunch
Because you've always been there when I've needed you
Because you let me make my own mistakes and never once said "I told you so."
Because you still pretend you only need glasses for reading
Because I don't say thank you as often as I should
Because it's Father's Day
Because if you don't deserve Chivas Regal, who does
【翻譯參考】
因?yàn)槲乙呀?jīng)認(rèn)識(shí)了你一生
因?yàn)橐惠v紅色的RUDGE自行車曾經(jīng)使我成為街上最幸福的男孩
因?yàn)槟阍试S我在草坪上玩蟋蟀
因?yàn)槟愕闹北驹谖业闹С窒驴偸呛苊β?/p>
因?yàn)槲覀兊姆孔永锟偸浅錆M書和笑聲
因?yàn)槟愀冻鰺o數(shù)個(gè)星期六的早晨來看一個(gè)小男孩玩橄欖球
因?yàn)槟阕谧狼肮ぷ鞫姨稍诖采纤X的無數(shù)個(gè)夜晚
因?yàn)槟銖牟徽務(wù)擑B類和蜜蜂來使我難堪
因?yàn)槲抑滥愕钠A中有一張褪了色的關(guān)于我獲得獎(jiǎng)學(xué)金的剪報(bào)
因?yàn)槟憧偸亲屛野研恋煤托庖粯恿?/p>
因?yàn)槟阋呀?jīng)38次記住了我的生日，甚至比38次更多
因?yàn)槲覀円娒鏁r(shí)你依然擁抱我
因?yàn)槟阋廊粸閶寢屬I花
因?yàn)槟阌斜葘?shí)際年齡更多的白發(fā)，而我知道是誰幫助它們生長出來
因?yàn)槟闶且晃涣瞬黄鸬臓敔?/p>
因?yàn)槟阕屛业钠拮痈械剿沁@個(gè)家庭的一員
因?yàn)槲疑弦淮握?qǐng)你吃飯時(shí)你還是想去麥當(dāng)勞
因?yàn)樵谖倚枰獣r(shí)，你總會(huì)在我的身邊
因?yàn)槟阍试S我犯自己的錯(cuò)誤，而從沒有一次說[讓我告訴你怎么做]
因?yàn)槟阋廊患傺b只在閱讀時(shí)才需要眼鏡
因?yàn)槲覜]有像我應(yīng)該的那樣經(jīng)常說謝謝你
因?yàn)榻裉焓歉赣H節(jié)
因?yàn)榧偃缒悴恢档盟虲HIVAS REGAL這樣的禮物
還有誰值得
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