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Small marketers should be less concerned with whether U.S. and European consumers are alike and more concerned with monitoring the variety of factors that account for potential similarities and differences. Attention to the dynamic nature of those factors will produce opportunities for the alert marketer.
Which of the sentences below best expresses the essential information in the highlighted sentence in the passage Incorrect choices change the meaning in important ways or leave out essential information.
A marketer who is not so smart should be more concerned with the difference of eating habits between U.S. and European consumers and less concerned with monitoring the variety of factors that account for potential similarities and differences.
I t is not important whether U.S. and European consumers have a similar eating habit. I t is the potential similarities and differences that people should be more concerned with.
Marketers should focus on the factors that account for difference rather than the difference themselves.
Monitoring the variety of foods could explain the potential similarities and differences.
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