美國在傳媒行業(yè)做得是很超前的，有許多先進(jìn)的理論與實(shí)踐，所以無論是新聞專業(yè)還是廣告專業(yè)、影視傳媒專業(yè)，每年都吸引大量的留學(xué)生前去學(xué)習(xí)。可以說美國留學(xué)可以接觸到很多優(yōu)質(zhì)資源，美國的廣告專業(yè)也不例外，可以接觸廣告界前沿信息，是不可多得的。下面一起了解一下美國的廣告專業(yè)：

　　美國廣告學(xué)專業(yè)分支專業(yè)：

　　Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

　　Creative Track: The creative track will prepare students for careers in art direction or copywriting.

　　Thesis Track: The thesis track will prepare students for careers in marketing research or education.

　　美國廣告學(xué)專業(yè)主要課程內(nèi)容：

　　綜合基礎(chǔ)課程Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程

　　管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

　　創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

　　研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

　　美國廣告學(xué)專業(yè)研究生職業(yè)前景：

　　就業(yè)方向：廣告設(shè)計人員，企劃人員，美術(shù)指導(dǎo)，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

　　就業(yè)市場：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場策劃，研究機(jī)構(gòu)等。