case questions

case questions are most commonly used in consulting interviews, but they can be used in other situations, such as in interviews for marketing positions with consumer goods companies. simply put, a case interview is the analysis of a business question. unlike most other interview questions, it is an interactive process. your interviewer will present you with a business problem and ask you for your opinion. your job is to ask the interviewer logical questions that will permit you to make a detailed recommendation. the majority of case interviewers don''t have a specific answer that you, the candidate, are expected to give. what the interviewer is looking for is a thought process that is at once analytical and creative. here''s a sample case question:
you are advising a credit card company that wants to market a prepaid phone card to its customers. is this a good idea?

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